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Property Episode 9 November 19, 2023 0 Like
Adrian had a conversation with Claire Farley, from Nichecom, the company that provides all the photography services for him, about the importance of hiring a professional photographer to take property photos. Although iPhones have great cameras, they are still not at the same level as those used by professionals, specifically chosen for this purpose.
Even if a real estate agent were given the best equipment, it would not make them a professional photographer. Adrian uses a metaphor to illustrate this point: he could be given Lewis Hamilton’s Mercedes F1 car, but that wouldn’t make him a Formula 1 driver.
During their discussion, they also talked about the different types of videos that can be used to attract different buyers, the use of drones and extension poles, and the potential impact of AI on the creative industry.
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